Job Duties and Responsibilities:

  • Oversee marketing and advertising activities to ensure consistency with product line strategy
  • Research consumer markets and competitors’ activities to identify opportunities and threats
  • Brainstorm innovative growth strategies
  • Anticipate, communicate and develop strategies to minimize bottlenecks
  • Monitor product distribution and consumer reactions
  • Monitor market trends
  • Translate brand strategies into executable brand campaigns, positioning and marketing strategies
  • Analyze current marketplace brand positioning and to clearly define targeted consumers insights
  • Establish performance specifications, cost/price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns to assess against ROI and KPI goals
  • Lead creative development and create motivating stimulus to inspire targeted population into “taking action”

Preferred Skills and Requirements:

  • Excellent written and verbal communication skills
  • Ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
  • Keen knowledge of latest trends and marketing best practices
  • Experience with CRM software
  • Drive for results and leaderships skills
  • Excellent understanding of the full marketing mix
  • Keen knowledge of cannabis products and consumer marketing base
  • Excellent communication and interpersonal skills
  • Ability to identify target audiences and devise campaigns that engage, inform and motivate
  • Excellent analytical skills and data-driven thinking ability
  • Highly creative with ability to think out of box
  • Ability to work with numbers, metrics and spreadsheet
  • Proven work experience as brand manager

NOTE: Candidates that are offered a position are required to pass pre-employment drug and background screening. Qualified candidates with criminal histories, are considered in a manner that is consistent with local, state and federal laws.

High Bluff Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Applicants, with criminal histories, are considered in a manner that is consistent with local, state and federal laws.

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